Blood. Vampire. All For Love
Challenges
Down for the Count (DFTC) is a thrilling new vampire movie project by Outlaw Society. By working with them, we are focused on building anticipation with a custom website and crafting a data-driven marketing strategy to capture the hearts of horror fans everywhere.
Challenge 1
No website
Create a seamless website
- Utilised Responsive Web Design (RWD) for seamless viewing on desktops, tablets, and mobiles.
- Established a uniform UI style guide for consistent branding.
- Conducted thorough cross-browser testing to ensure website functionality across different browsers.
Challenge 2
No marketing initiatives
Strong data integration for effective marketing
- Conducted market research to grasp customer needs and competitor landscape.
- Utilised interactive trailers and exclusive content for viewer engagement.
- Created revenue projections to evaluate profitability avenues.
Challenge 3
No reliable backend system
Seamless Backend Integration
- A fully functional custom backend system seamlessly connects to the DFTC website.
- Data is securely stored and managed within the backend.
- The system is well-documented and easy to maintain for future development.
Challenge 4
Challenge 5
Challenge 6
Key Features
The Bible
The Bible is a designated section within the film's production materials that serves as a comprehensive document outlining the story's history.
We've undergone a series of revisions, each iteration employing user-centered design principles.
With our iterative process, it led to a streamlined and well-organized "Bible" that effectively communicates the film's backstory.
Process and result
In this case study, we detail the process and positive outcomes of our collaboration with DFTC.
Website Design and Development
As DFTC by Outlaw Society prepares to premiere, a responsive website ensures a captivating experience for fans on any device.
Before
After
Data-Driven Marketing
Prior to launch, the DFTC movie lacked a marketing strategy. With our thorough research, we were able to strategise DFTC’s marketing initiatives for better audience acquisition.
Before
After
Seamless Backend Integration
The DFTC movie project needed a way to connect its website and manage data so we made a custom backend that provides the foundation for a unified experience.
Before
After
BPR
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